ARC Inside Home
Inside Your ARC Community
Community Relations Office
Web Content Style Guide
Word List
These words can be tricky. Here's how we write them.
- add-on (noun, adjective), add on (verb)
- back end (noun), back-end (adjective)
- checkbox
- coworker
- double-click
- drop-down (noun, adjective), drop down (verb)
- email (never hyphenate or capitalize)
- Cc, Bcc
- front end (noun), front-end (adjective)
- hashtag
- homepage
- integrate
- internet (not capitalized)
- login (noun, adjective), log in (verb)
- OK
- online (never hyphenate or capitalize)
- opt-in (noun, adjective), opt in (verb)
- pop-up (noun, adjective), pop up (verb)
- setup (noun), set up (verb)
- signup (noun, adjective), sign up (verb)
- sync
- tweet, retweet
- username
- URL
- website
- WiFi
Words to Avoid
- funnel, incentivize, leverage, disruption, and thought leader
- internets, interwebs, or any other variation of the word "internet"
- ninja, rockstar, wizard, unicorn (unless referring to a literal ninja, rockstar, wizard, or unicorn)
- crushing it, killing it