Color Palette
The logo colors create consistency and recognition across all brand elements.
The color palette allows audiences to identify visually with the brand. It also sets the mood and creates an environment for graphics, imagery, and messages to live within. It is important to maintain visual consistency by only using the colors represented here, though additional neutral and accent colors are used on official websites.
Primary and Secondary
Blue
Primary
Primary
- CMYK: 100, 57, 12, 66
- RGB: 0, 48, 87
- Pantone: 540 C
- Hex: #003058
Red
Secondary
Secondary
- CMYK: 3, 100, 70, 12
- RGB: 186, 12, 47
- Pantone: 200 C
- Hex: #bA0c2f
Neutrals
Black
- CMYK: 0, 0, 0, 100
- RGB: 0, 0, 0
- Hex: #000000
Charcoal
Gray-1
Gray-1
- CMYK: 25, 12, 0, 71
- RGB: 55, 64, 73
- Hex: #374049
Dark Gray
Gray-2
Gray-2
- CMYK: 8, 5, 0, 51
- RGB: 115, 119, 125
- Hex: #73777d
Medium Gray
Gray-3
Gray-3
- CMYK: 5, 3, 0, 33
- RGB: 163, 166, 171
- Hex: #a3a6ab
Light Gray
Gray-4
Gray-4
- CMYK: 3, 1, 0, 19
- RGB: 200, 203, 206
- Hex: #c8cbce
Lighter Gray
Gray-5
Gray-5
- CMYK: 1, 1, 0, 2
- RGB: 247, 247, 249
- Hex: #f7f7f9
White
- CMYK: 0, 0, 0, 0
- RGB: 255, 255, 255
- Hex: #ffffff
Web Accent Colors
Royal Blue
- RGB: 1, 76, 141
- Hex: #014c8d
Steel Blue
Accent-1
Accent-1
- RGB: 84, 123, 150
- Hex: #547b96
Pink-Red
Accent-2
Accent-2
- RGB: 153, 57, 85
- Hex: #993955
Lavender
Accent-3
Accent-3
- RGB: 136, 100, 136
- Hex: #886488
Salmon Pink
Accent-4
Accent-4
- RGB: 192, 84, 89
- Hex: #c05459
Orange
Accent-5
Accent-5
- RGB: 190, 86, 35
- Hex: #be5623
Turquoise
Accent-6
Accent-6
- RGB: 16, 126, 125
- Hex: #107e7d
Yellow
Accent-7
Accent-7
- RGB: 255, 233, 165
- Hex: #ffe9a5
Questions?
The Community Relations Office can answer questions about the logo, colors, typography, or templates. We're here to help!
Additional Los Rios Branding
Check out branding resources for the other Los Rios colleges: